From exquisite French cuisine to classic American grub, Alfred Restaurant Group is a collection of highly curated restaurants in the Baltimore-DC region.

Their primary chain, Duck Duck Goose, decided to open a burger joint spin-off in Bethesda, which they'd cheekily call Good Ducking Burger. This new addition needed a brand identity that reflected its mothering restaurant while communicating the wildly unexpected - elegant, upscale fast food.

My work here was done on behalf of Collins + Co.